An initiative whose aim is to bring together the most actively engaged brands in terms of achieving the UN's sustainable development goals (SDGs).The leading groups behind this idea are CNH Industrial and Lavazza.
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To Promote Integration among Environmental, Economic and
Social aspects to create outstanding and recognizable projects
To Share Expertise and Money to maximise visibility
both together and individually
To Work together to create long-term and efficient Partnerships
boosting business cooperation between Companies.